A very large problem among small business owners who are formulating new or revising old small business marketing plans is a lack of respect for the internet. Many who own small businesses are of the mind that they are already at their maximum capacity for customers and don't need any more, or that they would not be able to compete on the internet.
Instead, they go on about their daily business of relying on their yellow page ad and storefront to draw their business, all the while their customers are slowly edging them out. The myths about online marketing are many, but the truth is, it can be easy, it can be cheap, and it can be very effective, and this is the reason that anyone who runs a small business needs to seriously consider an effective online marketing plan.
When you boil any business down to its essential purpose, that purpose is to make profit. Using an online small business marketing plan is only going to increase profit, and that increase can actually be quite dramatic if it done correctly. The reason is that all business works on a cost per acquisition basis. You spend a certain amount on advertising, and in return you get a certain amount of customers. The reality is, that there is no more cost effective way to do this online. Additionally, a great website and a campaign to drive people to it should have a broader purpose than to simply increase your new sales. It can also turn one time customers into repeat customers, as most customers now view a website as essential for every business, and so you can view your website as another opportunity to offer great customer service.
Small business marketing plans always need to include a means of accurately gathering feedback from your customers regarding both your products, and your advertising, and nowhere is that easier than online. By implementing email surveys, questionnaires, and contact forms into your site, you can guarantee a steady and constant flow of feedback on your web page. These three elements together, that of generating new leads, of getting return sales and of generating valid feedback on your business are three of the most important elements of any marketing plan, and can vastly increase the success that you are finding with your business. This is why it is obvious that taking the plunge into the world of the internet is going to assist almost any business in at least some ways.
Scott Gallagher is an author of an internet marketing course. With exceptional knowledge of marketing for small business, Scott is also becoming an expert with Courier Marketing Solutions.
Source: http://www.zapdude.com/?p=7439
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