Munchery Is Trying to Reinvent The Personal Chef, And Early Signs Are Promising

There are plenty of people who can make great home cooked meals (ex: homemakers) and plenty of people who would probably pay a reasonable priced for someone to cook for them (ex: young professionals / bachelors). There's an opportunity somewhere in there. Munchery?is one of the latest startups to go after it. The company's tagline is "Reinventing the Personal Chef: Gourmet Delivered to Everyone". It's a pretty simple concept: professional chefs make a certain number of meals that are sold daily through the Munchery site. The meals are delivered to your door and all you need to do is heat them up. Yum. I've known about the service for months, but always forget to use it. Recently, however, I've had constant reminders because they just launched an iPhone app that sends a daily push notification about what's available that night.

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